# ClappX > ClappX is an AI-visibility and ad-waste audit for any business. One scan reads your Meta and Google ad spend for waste, and reads how AI engines — ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode — describe (or skip) your brand, then ranks every finding by the dollars it's costing you. Free to see your number, $99/mo to fix what's leaking. ClappX is built by Clapp B.V. (Netherlands). Access to connected ad accounts is read-only via OAuth and revocable in one click; we never write to your accounts. ## Pages - [Home](https://adx.clappx.com/): Overview of the paid-ad-waste and AI-visibility scan, pricing, and FAQ. - [AEO](https://adx.clappx.com/aeo): Answer Engine Optimization — how ClappX makes ChatGPT, Gemini, and Perplexity recommend your brand. - [Blog](https://adx.clappx.com/blog): AEO, AI visibility, and paid-ad-waste guides for businesses of every type. - [Sales Deck](https://adx.clappx.com/pitch): ClappX product and pricing overview deck. - [About](https://adx.clappx.com/audit/about): Who builds ClappX and how the product is run. - [Contact](https://adx.clappx.com/audit/contact): Support, partnership, press, and investor contact points. - [Terms of Service](https://adx.clappx.com/terms): ClappX terms of service. - [Privacy Policy](https://adx.clappx.com/privacy): ClappX privacy policy and data handling. - [Refund Policy](https://adx.clappx.com/audit/refund): ClappX refund policy for the paid audit. ## Blog - [How to Be the Brand AI Recommends](https://adx.clappx.com/blog/aeo-for-dtc): Guide to Answer Engine Optimization for brands — how AI engines choose which brands to cite. - [The 5-Minute AI Visibility Audit Every DTC Brand Should Run](https://adx.clappx.com/blog/ai-visibility-audit): A manual, five-minute check across ChatGPT, Perplexity, and Gemini to see whether AI already knows — or ignores — your brand. - [How Do I Get My Brand Recommended by ChatGPT?](https://adx.clappx.com/blog/get-recommended-by-chatgpt): The three things that make ChatGPT cite your brand — entity clarity, third-party validation, answer-shaped content — and how to build all three. - [AEO vs SEO: What Changes When AI Answers Instead of Ranking?](https://adx.clappx.com/blog/aeo-vs-seo): What specifically changes in strategy, content, and measurement when the goal is being named in an answer instead of ranking a link. - [Meta Ads Audit Checklist: The 12 Leaks We Find Most Often](https://adx.clappx.com/blog/meta-ads-audit-checklist): The 12 leaks — creative fatigue, audience overlap, pixel/CAPI signal loss, budget fragmentation, and more — quietly draining every account we audit. - [What Is llms.txt and Should Your Store Have One?](https://adx.clappx.com/blog/what-is-llms-txt): llms.txt is a plain-text map of your site for AI models, modeled on robots.txt. What it is, who proposed it, and whether you need one. - [Google AI Mode: What It Means for E-Commerce Visibility](https://adx.clappx.com/blog/google-ai-mode-ecommerce): Google AI Mode synthesizes shopping answers instead of listing links. What that means for product visibility, and how to measure it. - [AI Visibility for D2C Skincare Brands](https://adx.clappx.com/blog/ai-visibility-d2c-skincare): How D2C skincare brands get cited by AI on ingredient, routine, and safety questions — plus a 30-day playbook. - [RSS feed](https://adx.clappx.com/blog/rss.xml): Full-post RSS feed of the ClappX blog. ## Contact info@clapp.in